The short answer is “NO”
Here’s why..
The SEO title, also known as the meta title or tag, appears in SERP. It is a tag that people see when they type a query. It is designed to attract users by providing a brief, compelling summary of the page’s content.
Whereas, a product title is the name of your product displayed on your website, particularly on product pages. It is primarily designed for users who are browsing or shopping online.
Both the SEO title and product title can be the same. However, it may not be always a best practice for website optimization.
Here’s an image on the difference between SEO title and product title-
Why it should be different?
| Aspect | SEO Title | Product Title |
| Purpose | Attract search engine users | Clearly describe the product |
| Audience | Search engine users | Website visitors or buyers |
| Optimization | Focuses on keywords and CTR | Focuses on product clarity and details |
| Length | Short and concise | Can be longer to include product specifics |
| Appearance | Appears in search engines and browser tabs | Appears on the product page or e-commerce sites |
Apart from these:
- SEO titles can be changed based on trends, offers, etc.
- Product titles can be detailed or very specific.
Best Practices:
- SEO Title:
- Include primary keywords near the beginning.
- Use action-oriented phrases like “Shop Now,” “Free Shipping,” or “Top Rated.”
- Keep it relevant to the page content.
- Product Title:
- Be descriptive yet clear.
- Use brand names or product attributes when necessary.
- Avoid keyword stuffing; focus on user clarity.
SEO titles and product titles are not the same, but they complement each other.
Understanding their roles and optimizing them effectively can drive more traffic to your website and improve user experience, ultimately boosting sales and visibility.
Written by SEOQS, Follow on LinkedIn