Identifying the target audience is primarily the responsibility of the business owner as they are ideally who think of creating product or services.
However, it requires the collaboration of marketers or a market research team who can help them understand the market size, cost, and more.
A digital marketer helps by understanding data & analytics, and users’ behavior. This information can be used to create ICPs (Ideal Customer Profiles) which can be used to create marketing strategies.
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