SEO depends on many factors so in general even if it is a highly competitive industry SEO still can be implemented easily and you can get results.
Or it can be difficult for a less competitive industry as well.
Understand this, SEO is not only about getting on the top of results but also getting the right audiences.
Let’s go through some of the competitive industries and also see what works for SEO.
Industries Where SEO Is Difficult
- Finance
- Healthcare
- Legal
- Real Estate
- eCommerce
- Crypto
- Gambling
Why SEO Is Difficult in These Industries?
- Strict Regulations – Medical sites must follow FDA and HIPAA guidelines; financial sites need compliance with the SEC.
- High Competition – Ranking for “personal injury lawyer” is tough due to law firms investing heavily in SEO and ads.
- Frequent Algorithm Updates – Google tightens YMYL (Your Money, Your Life) rules, affecting finance and healthcare websites.
- Local SEO Challenges – Real estate and service businesses need strong GBP optimization and reviews to rank locally.
Besides these challenges, here are a few more factors to keep in mind.
- Some industries already have high-quality content, making it harder for new players to rank. For example, in the SEO industry, there are top players which makes sites like ours difficult to rank.
- Google prioritizes Experience, Expertise, Authority, and Trustworthiness also known as EEAT for industries especially medical, legal, etc because they can directly impact people’s lives.
- Getting high-quality backlinks is important for your website, it helps you rank and build authority. But it is getting harder to get into regulated industries.
SEO is not a quick sales channel; it takes time to generate ROI. And with AI like ChatGPT or Google AI answers SEO is getting more difficult.
Related Read: What is SEO’s primary objective?
So invest in SEO for long-term strategy especially in the above-mentioned industry because trust doesn’t build overnight.
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