Including city names in local SEO can significantly help your blog because the city name serves as a “trigger word” for local search.
So anyone who wants to rank and get intended traffic then this is the best way to do it.
Here are on-page elements where you should include your city names –
1. Titles: Add the city name directly in your blog title.
For example, “10 Best Coffee Shops in Austin.”
2. Meta Descriptions: Include the city name in the description that appears under your title on search engines.
Example: “Discover Austin’s top coffee spots perfect for work or relaxing.”
3. Headings: Use city names in your subheadings to break down the content.
Example: “Why Austin is Known for Its Coffee Scene.”
4. URLs: Add the city name to your blog URL to make it clear and SEO-friendly.
Example: www.yoursite.com/austin-coffee-guide.
5. Body Text: Mention the city name naturally throughout your blog.
Example: “Austin is a hub for coffee lovers, offering unique cafes all over the city.”
6. Image Alt Text: Include the city name in the description of your images.
Example: “Cup of coffee at a cafe in Austin.”
However, for an effective local SEO blog, the placement of the “city name” is important rather than just adding them for SEO purposes it should also make sense to your audience also.
Keep it clean and easy to read.
Here’s a quick tip:
Want to know if including city names will give you a competitive edge? Here’s a quick way to find out:
- Just search your desired query followed by the city name (e.g., “best parks to visit this summer Chicago”) and review the search results.
- Take note of how many blogs or articles show up in the top 10.
- If you see that there are fewer blogs ranking for that query with the city name, it’s a great opportunity! Write your own blog and optimize it with the city name to rank higher in local searches.
This method helps you identify gaps in the content and gives you a chance to take advantage of lower competition.
Written by SEOQS, Follow on LinkedIn